Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We talk about how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you understand their impact on both clients and gift recipients. As florists, we commit our hard work to help you express yourself. We help you find the perfect bouquet for all occasions. Whether it's a birthday, romantic date, business events, or funerals - you got it!

See our next article to learn the basics of floral design. With the proper use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it included wholesale orders of bulk flowers. It also sold supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of marketing them to local customers. Floristry is crafting a selection of blooms and plants into a delightful arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people call it "floral design" or "floral arts". Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also came up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops began making frequent and exciting developments to their practices.

As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their receiver. They also offer the choice of placing orders online for convenience. Today, floristry has come to be an essential part of people's lives. Indeed, flowers have become vital in the decoration and motif of various events. Many organizations have cropped up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and current trends in the industry. They suggest assorted arrangements for all types of occasions. They also guide customers to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most important moments in people's lives. Because of that, our team of experts commit to ensuring top quality service at all times. We aim to help our clients get the most stunning arrangement for their needs. As florists, we help people express themselves through unique bouquets and arrangements. This way, they can celebrate very important events and milestones in their lives. As florists, we help people:

  • Show love with elegant long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with amazing floral tributes at their wake and funeral
  • Make any event impressive with floral arrangements matched to their motif and design


Read all about Applying the Color Wheel and Harmonies In Floral Design in our next article.